Released on = August 8, 2007, 11:14 am

Press Release Author = It Happened in Plainfield

Industry = Entertainment

Press Release Summary = The humorous weekly web serial \"It Happened in Plainfield\"
uses real celebrities as characters in an ongoing mystery in the suburbs. Readers
say it\'s \"laugh out loud\" funny.

Press Release Body = Ever wonder what would happen if a group of famous celebrities
got bored one day and decided to \"stalk\" some ordinary people, just to see what it
was like? Only instead of simply stalking them, the celebrities also decided to
secretly help the people as well? Implausible you say? Perhaps. And yet that is the
very premise of the humorous weekly web serial, "It Happened in Plainfield."

The ongoing story, first launched in April of this year, follows the adventures of
NYC graphic designer Henson Ray, whose life takes a dramatic turn after interviewing
for a job with the mysterious Unity Kingsmill. But once the interview is over, he\'s
soon rewarded with much more than he expected--a new job, a new house, and a new
life in Plainfield, New Jersey.

And while things appear to be looking up for Henson, he begins to notice peculiar
activity in the house across the street. His neighbors all look like famous
celebrities-George Clooney, Jennifer Lopez, Oprah Winfrey, etc. And what\'s more,
they seem to be spying on him. Is Henson going crazy, or is there a logical
explanation?

"I use real celebrities as characters in the story because we know more about them
than we do our best friends," says author Michael Latshaw. "The media brings them
into our homes every day as if they were a part of our families, and often bangs us
over the head with their constant foibles. So I decided to see what would happen if
the celebrities began watching us as much as we were watching them. "

The premise seems to have titillated the minds of his readers as well, which is
evidenced by the story's growing fan base. Since April, a new chapter has been
posted every Monday, with the end of the story wrapping up sometime in December.

"I've had e-mails begging me to release more than one chapter a week," Latshaw
confesses. "It's wild. I had no idea the story would catch on like this. And the
more outrageous it becomes, the more people seem to enjoy it."

Latshaw found his readers by posting on various online directories, and using other
types of free online support systems (LinkReferral, Gather, Delphi Forums, MySpace,
etc.). But Latshaw feels the real secret behind the story's growing readership can
be credited to viral marketing, as readers begin to share the story with their
friends.

"The web is an amazing tool," Latshaw said. "I'm getting readers from all over the
world. The story may take place in Plainfield, but I think the humor is universal."

And with an impressive forty episodes released over forty weeks, "It Happened in
Plainfield" may soon qualify as "the longest-running weekly comic mystery web
serial" ever created. (If not the only one.)

To access the ongoing story, please visit www.ithappenedinplainfield.com

Media Contact:
W. Geoff Smith
Impact Productions
908-301-1030 x16
comments@ithappenedinplainfield.com
www.ithappenedinplainfield.com


Web Site = http://www.ithappenedinplainfield.com

Contact Details = Media Contact:
W. Geoff Smith
Impact Productions
Westfield, NJ
908-301-1030 x16
comments@ithappenedinplainfield.com
www.ithappenedinplainfield.com